Logo Hoe or If you know you know

I’m sure you have seen it all over the interwebs, Instagram, and Tik Tok, this thing called “quiet luxury”. It blew up even more when a clip from the show Succession came out and one of the characters called this lady’s handbag ludicrously capacious, yeah I had to google that. He was criticizing this lady’s Burberry tote, I’m not going to go into detail you’ll need to watch the clip but it sparked more interest into the subject of quiet luxury.

The debate has been going strong and everyone seems to have an opinion about it, so I’m going to put in my two cents, maybe three.

Over the years, the wealthy have been known to show off their richness by buying the biggest, the fastest, and the most sparklyest (not a word, I know) items on the planet. Their wealth would literally slap you in the face with Lambos, mansions, yachts, planes, De Beers diamonds, logo bags and clothes. But then there are the rich who while still having the big mansions, cars, and yachts, tend to dress less flashily almost plainly, with no logos, i.e. your Mark Zuckerberg’s and Bill Gates, who while just wearing t-shirts, those t-shirts are $600. This is the old money vs new money aesthetic, this “old money whispers, new money shouts'“. Well, I’m new money and not even that, cause your girl isn’t anywhere near those tax brackets. I’m not broke, I’m broké! In my opinion quiet luxury is people trying to give off the old money aesthetic, you know Carolyn Basset and Jackie O vibes, a little Audrey Hepbern.

Quiet luxury is more of an understated way of dressing, almost minimalistic but not.

Vogue stated, “it’s more of a mood than anything else, but if we know one thing, it’s that “quiet luxury” is a look that will stand the test of time, as it’s essentially a synonym for elevated basics.” Quiet luxury is more about the fit of the clothes and the materials they are made up of and not the loud designs or logos.

This trend has been on the rise these last few years with brands like Khaite, The Row, Loro Piana, Totême, Brunello Cucinelli, Max Mara and Ralph Lauren, and no not the Ralph Lauren that’s in Dillard’s, I’m talking Ralph Lauren Collection and the Purple Label. The focus of these brands is quality, it’s all about the fit and the fabrics. They tend to go for natural fabrics, silk, cashmere, leather, and tweed. Now these brands may not have distinguishing logos, but they do tend to have pieces that are signature to their brand. For example, Max Mara has a teddy coat that they release every year in different colors and lengths, it’s singular to the brand. That coat is 88% wool and 12% silk and cost almost $4,000. Loro Piana has these booties called the Chukka Boots, they are made of leather and cost over $1,000. Khaite has the Scarlet cardigan, that was made famous by Katy Holmes. It has a particular cut and shape to it, it’s 95% cashmere and cost $1,780. Pieces like these are very if you know you know.

Do not get me wrong, logos are very much still out there. One influencer said that basically brands produce logo items to give us a taste of luxury (and by us I mean normal people), to make us feel like we are part of an exclusive club and those items are considered “entry level” of the brand. I don’t agree with this, but I can see whey he would think that because usually the cheapest items of designer brands are logo items, t-shirts and caps, but then again Prada’s logo tank top is $995, so yeah not exactly on the low end. I mean have you seen Chanel lately, sticking their CC’s on jeans, jackets, and swimsuits. There is absolutely nothing cheap or entry level about Chanel, so no sir!

The discussion of quiet luxury has gotten quite heated, from those who love quiet luxury now calling those who love and wear logos tasteless, garish and gaudy, while others say that the old money aesthetic, comes from colonialism and slavery. Because how did those who have “old money” get that money. Like I said it’s gotten deep.

“It just seems like people are sort of retreating back to things that have been historically associated with wealthy white people.” -Sola Santiago

So here is my two cents, do I like some things about quiet luxury, yes because as I get older I think I’m moving more towards simpler things and being less flashy, not that I think I ever was flashy because give me an all black outfit any day honey and I’m good to go, but I find it to be on the boring side lots of neutrals nothing really exciting. I also don’t like the way the trend is going, and that is really what it is a trend, but people are associating quiet luxury, with yes money, but also if you dress this way you’ll get a rich husband and if you don’t your tacky and have no taste. Let’s be clear money does not buy taste! I like logos, you know sometimes I just want someone to know what I’m wearing. I Am Who I Am and damn it I like the logo stuff. On a side note, I soooo want one of the Louis Vuitton monogram pj sets! BUTTT while I am a logo hoe, I do happen to own pieces from Max Mara and Khaite, along with designer shoes that have no branding. At the same time though, I’m not buying a $3,000 sweater or a $7,000 bag that looks like it came from H&M or Zara, no matter how it feels, no ma’am! No matter if you are a logo hoe or if you are more into “quiet luxury” we buy designer for a reason, and it’s because in the end the clothing, shoes, handbags, and jewelry are just better. (Well some of it, we’ll touch on that in another blog) Also, I don’t know about you, but just wearing those items makes me feel good! In the end, wear whatever the hell makes you feel good, old money, new money, no money, monopoly money, someone else’s money, a whole lotta money, whatever!!

“The hardest thing in fashion is not to be know for a logo, but to be known for a silhouette.”- Giambattista Valli